创新引领时尚 设计成就品牌

——中国国际时装周2011/2012秋冬系列发布在京举行

中国国际时装周2011/2012秋冬系列发布于3月24日至31日在北京举行。本届时装周期间有来自国内外的40家品牌和机构、20位知名设计师、310余位设计及模特新秀将在798艺术区D·PARK北京会所、北京饭店、新光天地百货、北京国贸大酒店、中央美术学院美术馆等地举办29场专场发布、7场专项大赛总决赛以及15场论坛讲座和新闻发布等活动；20余家知名模特机构代理的数百名职业模特、多家知名化妆造型机构的数十位化妆师和200余家中外媒体的500多位编辑记者将参与时装周的展示制作和新闻报道。

中国国际时装周发展至今，离不开社会各界和有识之士的关心和支持，随着中国经济的不断发展和中国国际时装周影响力的不断提升，越来越多的以扶持时尚产业为经营理念的国际品牌开始关注中国国际时装周。著名豪华汽车品牌梅赛德斯-奔驰，今年将继续携手中国国际时装周，梅赛德斯-奔驰将凭借深厚的品牌传统积淀、多元的文化艺术资源，为其“完美、魅力与责任”的品牌内涵不断注入鲜活的时尚元素。与此同时，从2011年起，全球物流行业翘楚DHL与中国国际时装周达成合作，将借助时装周平台支持中国新锐时装设计师和优秀大学生举办时装设计作品发布，并参与中国时装设计新人奖评选和北京时尚论坛等活动。这些合作在合力将中国国际时装周打造成为世界级的时尚平台的同时，无疑将为鼓励和帮助中国青年设计师的成长和未来发展，加强和提升中国国际时装周的国际化水平，促进和推动中国时尚产业的不断进步产生巨大作用。

中国国际时装周自1997年创立，截至目前已有来自中国（包括香港、澳门和台湾）、日本、韩国、新加坡、法国、意大利、美国、俄罗斯、英国、瑞士等10个国家和地区270多位中外设计师、300余家中外品牌举办了610场设计师和时尚品牌发布会；有1900多位设计和模特新秀参加了76场专业大赛总决赛；有超过17000人次的中外模特参与各类发布。经过14年的发展，中国国际时装周已经成为发布流行趋势、展示时尚创意、推动设计创新、推广品牌形象的时尚服务平台，成为中外媒体和业内外人士关注的时尚焦点。

一、专场发布——知名品牌和设计师新品发布

随着全球经济持续回暖和中国经济的持续增长，以及百姓消费观念的不断成熟和衣着消费市场的不断变化，中外知名品牌和设计师对自身品牌文化和设计内涵的建设在不断加强，在中国国际时装周定期举办新品发布成为品牌引导市场消费、提升自身形象、增强市场竞争力的重要手段。本届时装周同比去年3月时装周发布场次增加2场，参与的设计师，特别是年轻设计师数量有所增加，表明以设计为主导的风格化品牌正在快速崛起和发展，设计师队伍不断成熟和扩大为我国传统产业的转型发展带来了勃勃生机。

参加本届时装周的国内外品牌有8家男装品牌，这是时装周历届男装发布最多的一届，他们是诺丁山（NOTTING HILL）、卡宾 (Cabbeen Chic)、爱登堡（Edenbo）、圣沃斯（Septwolves）、威德罗（VETALLO）、卡蒂尼（CADINI ）、红杉树（Cnhss）、曾凤飞（Fengfei·z）；参加时装周的女装品牌有5家，他们是朗姿（LANCY from 25）、何国钲（DORIAN HO）、敦奴（DUNNU）、古木夕羊（GMXY since 1996）、玛丝菲尔（Marisfrolg）；此外，还有浩沙（Hosa）和爱慕（Aimer）2家泳装品牌、波司登（BOSIDENG）防寒服、小猪班纳（PEPCO）童装、东明（DONGMING）皮装以及“旭化成·宾霸”面料、汤尼英盖（TONI&GUY）发型设计和奥康（AOKANG）鞋类等品牌专场发布。

参加发布的中外设计师有全美乡、卡宾、何国钲、刘勇、Durelli Alessandro（杜雷利·亚历山大）、盛维宏、DANIEL FARET（丹尼尔·法莱）、朱琳、栾祐盈、Lorenzo Vircillo、艾农、兰玉、成昊、Karin Veit（卡琳·法依特）、陈坤、张虹宇、石宗卫、练丹、曾凤飞、陈楚威等20位设计师。

10月27日，旭化成·中国时装设计师创意大奖李小燕作品发布会在北京饭店宴会大厅举行。“旭化成·中国时装设计师创意大奖”是由中国国际时装周组委会和日本旭化成株式会社、日本旭化成纺织株式会社联合主办的一项高水平赛事。此项大奖的评选对象是中国十佳时装设计师，大奖旨在借助中国国际时装周的影响力和日本旭化成公司“宾霸”高品质的时装面料来展示中国优秀时装设计师的创意才华。大奖评委会每年6月通过对申报参评设计师提交的春夏和秋冬系列流行趋势提案及时装设计作品进行评选，从中选拔出两位大奖获得者，旭化成公司资助获奖设计师分别参加每年3月和11月的中国国际时装周。“金顶奖”设计师李小燕获得2011/2012秋冬系列“旭化成·中国时装设计师创意大奖”。

二、专项大赛——知名品牌冠名创意设计大赛

举办不同类别、各具特色的设计及模特大赛是时装周重要板块之一。中国国际时装周组委会一直以来将“鼓励和挖掘设计新人、培育和扶持专业人才”作为时装周平台建设的宗旨和使命。本届时装周上，将有来自国内外的156位设计和模特新秀角逐6项专业大赛。

3月25日，“汉帛奖”第19届中国国际青年设计师时装作品大赛总决赛是本届时装周亮相的第一个赛事，大赛由中国服装设计师协会和汉帛（国际）集团公司共同主办，届时来自17个国家的28位青年设计师带着他们以“渗透”为主题的创意作品在总决赛中一争高低。

3月27日，来自全国12个省市地区的25位设计师带着他们以“岁月如歌”为主题的针织时装作品参加由中国服装设计师协会和珠海威丝曼服饰有限公司主办的“威丝曼”2011中国针织时装设计大赛决赛。

3月28日，由中国服装设计师协会和浩沙集团共同主办的“浩沙杯”第7届中国泳装设计大赛总决赛将有来自全国12个省市地区的22选手参加角逐，本届赛事的主题是“越·悦”。

3月28日，柏堡龙2011全球学院精英时装艺术设计邀请赛在D·PARK北京会所七九罐举办。

3月29日，时装周迎来了首个男装设计大赛，大赛由中国服装设计师协会和湖南圣得西实业有限公司共同主办。来自全国的24位设计师将在“圣得西杯”2011中国时尚商务男装设计大赛总决赛中一决高下。

3月31日，来自全国的40位佳丽将参加黄金酒·第6届中国超级模特大赛总决赛，该项赛事是由中国服装设计师协会主办，中国服装设计师协会职业时装模特委员会和北京东方宾利文化发展中心承办，五粮液集团黄金酒冠名赞助。

三、DHL时尚速递——新锐设计师和大学生时装作品发布

从2011年起，全球物流业巨头DHL作为中国国际时装周官方赞助商，将与中国国际时装周组委会合作举办“DHL时尚速递”系列活动。在本届时装周期间将举办中国新锐设计师时装发布会和中国大学生毕业设计作品发布会，同时参与中国时装设计新人奖评选等活动。届时，有来自45所中外知名高校的150余位设计新秀将向我们展示他们独具创意的设计作品。

3月25日，北京服装学院与台湾实践大学2011毕业生设计作品发布会；

3月26日，清华大学美术学院/韩国建国大学/瑞士日内瓦大学设计与艺术学院2011毕业生设计作品发布会；

3月29日，中国大学生毕业设计作品发布会和新锐设计师兰玉/成昊时装发布会；

3月30日，来自全国42所高等院校的44位优秀大学毕业生将参加“绮丽杯”第16届中国时装设计新人奖评选。该项评选活动是中国国际时装周组委会、绮丽集团有限责任公司和DHL共同参与主办。

速递与时尚结合，体现了DHL自身业务特性，同时，也表达了DHL对中国时装品牌和设计师走向世界舞台的支持；中国国际时装周与DHL携手，让开放的中国融入世界时尚大家庭，成为世界时尚潮流的引领者和传播者。

依托中国国际时装周的品牌认知度和产业影响力，中国国际时装周组委会与DHL合作举办中国新锐设计师时装作品发布和中国大学生毕业设计作品发布，共同为中国青年设计师提供展示设计创意的舞台，支持和推动中国优秀青年设计师的成长，同时，鼓励和促进大学生就业创业符合当前国家政策导向，此项活动的举办可以说是既有现实意义也有长远意义。让中国国际时装周成为新锐设计师和大学生们“激情创意，成就梦想”的舞台。

四、新闻发布与会议论坛——维护品牌和机构的时尚话语权

在中国国际时装周平台上，一些知名品牌除了在T台上竞相展示设计新品外，越来越多的品牌和机构也充分利用这一媒体云集的机会举办专题论坛、招待酒会、新闻发布以及学术研讨和专业讲座，巩固和扩大品牌、机构和地区的社会影响力。

本届时装周期间将举办新闻发布会、媒体招待会及国际成衣流行趋势讲座等15场活动。其中新闻发布会有DHL时尚速递新闻发布会、金至尊珠宝呈献DORIAN HO何国钲2011/2012秋冬高级时装新闻发布会、2011欧迪芬杯·中国内衣设计大赛启动仪式新闻发布会、中意时尚协会合作备忘录签字仪式新闻发布会、威丝曼·针织设计大赛媒体采访酒会、第20届中国真维斯杯休闲装设计大赛启动仪式新闻发布会、旭化成·中国时装设计师创意大奖新闻发布会、第7届COCOON杯中国国际女装设计师大奖赛新闻发布会、2011中国职业时装设计师创意设计大赛启动仪式新闻发布会、乔丹杯·第6届中国运动装备设计大赛启动仪式新闻发布会、北京时尚设计广场设计师大楼项目新闻发布会、真维斯·中国大学生创业实践基地新闻发布会、应大杯·第3届中国时尚皮装设计大赛启动仪式新闻发布会和黄金酒·第6届中国超级模特大赛总决赛新闻酒会等。

中国国际时装周2011/2012秋冬系列发布的大幕已拉开，让我们一起来去体验和分享充满创意的一场场视觉盛宴，在暖意融融、生机勃勃的春天里去欣赏和感受设计所带来的无穷魅力。

Creative Design Fulfills Brand Fashion

——China Fashion Week A/W 2011/2012 Opens in Beijing

China Fashion Week Autumn/Winter 2011/2012 will be held from 24th – 31st March 2011. 40 brands along with 20 well-known designers and around 300 emerging fashion talents will present their collections in D.Park, Beijing Hotel, Shin Kong Place, Beijing World Summit Wing, and CAFA Art Museum for 29 shows, 7 contests final and 15 press conferences and lectures. With a variety of 20 model agencies and hundreds of models along with internationally renowned makeup and styling professionals and over 200 international media and 500 reporters participate in showcasing and reporting China Fashion Week.

China Fashion Week couldn’t have gone so far without all sorts of proactive supports and concerns. The rising of China and China Fashion Week itself have attracted an increasing amount of international brands, who are interested in sponsoring fashion industry, to be involved in this grand event. This year, the leading luxury automotive brand Mercedes Benz will participate in China Fashion Week again. Despite a solid tradition and rich cultural and artistic resources, refreshing fashion elements will be injected to this long lasting brand that has always been pursuing perfection, glamour and responsibility. Meanwhile, the world’s leading logistic brand DHL has been cooperating with China Fashion Week since 2011. As the official sponsor, it will launch a series of “DHL Delivers Fashion’s Future” to showcase the collections of emerging Chinese designers and graduates. Additionally, it also sponsors events like China New Fashion Designers Contest and Beijing Fashion Forum. This connection not only can strongly promote China Fashion Week to the world but can encourage and help the development of Chinese young talents as well. Furthermore, as China Fashion Week has increasingly gained its influence in the world, it encourages Chinese fashion industry to keep progressing.

Established in 1997, China Fashion Week has already presented 610 fashion shows and 76 contests of more than 270 designers and 300 brands from China (Hong Kong, Macau, Taiwan included), Japan, Korea, Singapore, France, Italy, USA, Russia, and UK. Through efforts and improvements of 14 years, China Fashion Week has built itself into a professional service platform for fashion trends, design innovations and brand images, which is also a definite focus of this industry. Currently, it already attracts the eyes of international media and fashion professionals at a global stage.

1. Fashion Show—Present New Designs of Brands and Designers

Under the recovery of global economy and the development of China, positive effects will show its consequences on clothing Market thanks to the maturing consuming models. Brands and designers hold fashion shows to lead the Market, promote images and improve their competitiveness.

2 more Shows are added this season in comparison with last March Among them, the amount of emerging designers increases distinctively. This indicates the rise of brands that value design. Meanwhile, the growing maturity and amount of designers in China also boost a lively transformation to our tradition.

There are 8 men’s wear shows this year, more than any year before. These brands including NOTTING HILL, Cabbeen Chic, Edenbo, Septwolves, VETALLO, CADINI, Cnhss and Fengfei·z.

For women’s wear there are 5 brands including LANCY from 25, DORIAN HO, DUNNU, GMXY since 1996 and Marisfrolg. Furthermore, 2 brands of swimwear including Hosa and Aimer as well as brands like BOSIDENG down wear, PEPCO children’s wear, DONGMING leather wear, Bemberg fibers, TONI&GUY hair styling and AOKANG shoes will also be presented this season.

Designers of this fashion week are: Ms. QUAN Meixiang, Mr. Cabbeen, Mr. Dorian Ho, Mr. LIU Yong Mr. Durelli Alessandro, Mr. SHENG Hongwei, Daniel Faret, Ms. Zhu Lin, Ms. LUAN Youying, Lorenzo Vircillo, AI Nong, Lanyu, CHENG Hao, Karin Veit, CHEN Kun, ZHANG Hongyu, SHI Zongwei, LIAN Dan, ZENG Fengfei and CHEN Chuwei.

“AsahiKASEI·Chinese Fashion Designer Innovation Prize” is a high level contest co-held by China Fashion Week Organizing Committee, Japan AsahiKASEI Corporation and Japan AsahiKASEI Fibers. Open to winners of China Top 10 Fashion Designer, this contest aims to honor Chinese designers’ innovative talents through fine fabrics of Bemberg and China Fashion Week. Each July, the juries will evaluate received proposals on fashion trends of Spring/Summer or Autumn/Winter, and then will decide 2 sponsorship-winners to show their collections in China Fashion Week respectively in March and Oct. This time, on 27th March., China Fashion Designer Top Award winner Ms. LI Xiaoyan will bring her A/W 2011/2012 collection to the runway at the Banquet Hall in Beijing Hotel.

2. Professional Contest—Design Contests Nominated by Brands

China Fashion Week Organizing Committee has been organizing various professional contests of designers and models in order to promote industry innovation and cultivate new talents. This season, 156 designers-to-be will run for 6 design contest during fashion week.

On 25th March., Hempel Award the 19th International Young Fashion Designer Contest will raise the curtain of China Fashion Week. Hempel Award is jointly held by China Fashion Association and Hempel International Group, and there will be 28 young designers from 17 countries to go for awards under the theme of “Interpenetration”.

On 27th March., 25 designers from 12 provinces with their knitwear design of “The Cantabile Hours” will show in the final of WSM China Knitwear Design Contest 2011 which is held by China Fashion Association and WSM Fashion Co.,Ltd.

On 28th March., 22 designers from 12 provinces with their swimwear design of “Beyond and Joy” will be revealed in Hosa Cup the 7th China Swimwear Design Contest which is organized by China Fashion Association and Hosa Group.

Later that day, Bobaolon 2011 Global Fashion Arts Designing Contest of Academy Elite is held in D.PARK Tank Zone.

On 29th March., 24 designers from China will go for the award of Sundance Cup China Men’s Business Fashion Design Contest 2011. It is the first menswear design contest of China Fashion Week jointly organized by China Fashion Association and Hunan SUNDANCE Co., Ltd.

Huanjinjiu 6th China Super Model Final organized and sponsored by China Fashion Association, CFA Professional Model Committee, China Bentley Culture Development Co., Ltd. and Huanjinjiu Wuliangye Group will finally be announced on 31st March.

3. DHL Delivers Fashion’s Future: Emerging Designers and College Graduates

The world’s leading logistic brand DHL have been the official sponsor of China Fashion Week since 2011. This season, the two will jointly launch a series of events named after “DHL Delivers Fashion Future” in which 150 emerging designers and 45 university graduates in China are involved.

“BIFT & Shih Chien University Graduates collections 2011” will be presented on 25th March.

On 26th March, China Fashion Week presents “Academy of Arts& Design Tsinghua University, Konkuk University and Geneva University of Art and Design Graduates show 2011.”

29th March comes the design of DHL Delivers Fashion’s Future—Emerging Designer Lanyu/ CHENG Hao.

On 30th March, the 16th Cherry Cup China New Fashion Designer Contest organized by China Fashion Week Organizing Committee, Cherry Group Co., Ltd and DHL will present the design of 44 graduates from 42 universities in China.

The combination of logistics and fashion industry demonstrates both the uniqueness of DHL and their social responsibility. Thanks to the cooperation between China Fashion Week and DHL, China becomes even more powerful when it comes to leading and broadcasting the world’s fashion trend.

Seeing the brand awareness and the influence to the industry China Fashion Week has built, Chinese emerging designers and graduates shows sponsored by China Fashion Week Organizing Committee and DHL gives those young talents a proper and thrilling stage to pursuit their dream and to present their creativity. This is also a suitable way to executing the national strategy of entrepreneurship for the graduate.

4. Press Conference: Keep Brands and Organizations Being Heard

More and more brands and organizations come to the awareness that China Fashion Week is a wonderful platform for them to exchange ideas with all fashion elites and to make sounds for their brands, even for cities.

In this season, there will be 15 press conferences, media reception and seminars including Ready-to-wear Fashion Trend Lecture S/S 2012, D.PARK Designer Plaza Press Conference, 3D-GOLD Presenting DORIAN HO A/W 2011/12 Press Conference, Signature of Cooperation Memorandum between China Fashion Association and Camera Nazionale della Moda Italiana, WSM China Knitting Design Contest Media Reception, 7th COCOON Cup Prize China International Women’s Wear Designer Contest Press Conference, 2011 Activating Ceremony of Occupational Dress Designer Contest & Heqiao International Textile Exhibition Promotion Conference, Activating Ceremony for 6th Qiaodan Cup Sports Wear Design Contest Press Conference, Activating Ceremony of JeanWest Cup the 20th China Casual Wear Contest, YINDAK Cup the 3rd China Fashion Leather Design Contest Press Conference and Huangjinjiu 6th China Super Model Contest Final Press Conference.

Sincerely invite you to the visual feast of fashion, to enjoy its glamour in the warm spring breeze.