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What consumers in driving overspeed expansion of China's current market luxury consumption? This brand is invaluable for businesses. Chinese China Europe international business school professor is engaged in research of luxury brands that CharlES DE Brabant, "many international famous brand of China consumer shopping motivations are still not understand." He added, "brand are often teased said these guests with us, they are not like that in the night after upstarts." in fact, in those dark glasses and high-performance rolex, 0.00%] [1.84 porsche is not simple behind the story." Yves saint Laurent pumps

Since childhood to the super-rich love white-collar luxury

David Stewart is a consumer research company in Shanghai international trading Co., LTD, jerry display of the shareholders. He noted that the Chinese luxury consumption group with the main sales in other countries on the market of typical consumer groups are quite different. "Chinese luxury consumer more than other regions of the world to dress up like the young. Some of them are very rich, no job is not secured, the source veform also don't know."

"The Chinese Market Research" (true) of China Market report, high-grade goods consumption expected this year will exceed $90 billion, more than 20% increase in 2009. Investigators say, China's industry by several major luxury consumption core consumer groups, like buying famous female bag, also have the office in Paul unlined upper garment to impress mistress of entrepreneurs. Yves saint Laurent boots

According to the report, the fastest growth in China is the white-collar gens. They are most commonly after 80, no more than 2,700 yuan monthly salary, though they still live with savings to buy a handbag of two famous brand. China's Market Research (true) of China Market, senior analyst Cavender Ben is the consumption group will continue to expand, finally will account for the entire Chinese luxury consumption Market 60-70%.

Super rich is another category and the distinct luxury consumer groups. According to the report, the light in charge in mainland China, the net more than 55,000 people rich. "These people are generally high net worth about 44 years old, middle-aged man among them more than 15% and people living in Beijing. They have their own company, main income is derived from some real estate and investment income." If further expand the range, high net worth population in China multimillionaire has more than 87.5 million (including the front of 5.5 million 94th mentioned the rich). Herve Leger Dress

Shanghai times square luxury sales deputy manager told everyone don't judge a book by its cover Hau Cathy, this will be underestimated China's consumers. Most of those who dress casually purchasing power is a short-sleeved, with simple blue pants hand bag, place a still looks more than 40 years old village gas middle-aged man. She explained, "the nonlocal bosses have a special dress. Some of them are shanxi coal mine, some businessmen."

Gifts, China is the special driving luxury market. David Stewart said, "we know that doing business in China, which industries have the habit of gifts. A chengdu to me the daughter of real estate developers, they bought more than 30 Louis vuitton handbags wallet and used for the most important customer to show thanks."

Saul PK local shopping goods abroad

Brand companies need to understand more of these high-income people in China are not in local buy luxury goods, buy the place is not even mainland China. Jeremy searched and group (CMR, now, Beijing and Shanghai upper people like to go abroad purchase brand. In Tokyo, Paris and New York as they go down before 购物点, even the most common to Hong Kong shopping trend.

Vivian Shi is Shanghai glaxosmithkline (Glaxo Smith Kline, a senior manager of a famous cheap Herve Leger Dress consumers like to travel, she said, "if I can not choose in China domestic brands and shopping. No European and Japanese style. Especially now to the dollar, euro euro is cheaper, flower in China for the same things than foreign your 20%-30%. Same handbag in Paris, buy than Chinese buy cheap 1/3 price. I have many friends often go shopping in Europe, they feel more attracted over the price."

Located in Shanghai's most prosperous business district of gold, high-grade luxury collection of portman Plaza 66 square (sell), in the variety of at ordinary times, very few guests. Although occasionally meet some not on sale, the influence of the shop, but the final guest waiter also can always smiles help guests choose good may write them in the purchase of foreign product number and detailed information.

But for some other consumer, it brings convenience shopping local than long journey is associated with fatigue and trouble, although to Hong Kong just 2 hours of aircraft. discount Herve Leger Dress

"In fact in Hong Kong buys brand-name is 10-20% cheaper, if only to buy a handbag, two unnecessary travelled to then gone shopping." Lily is a shifting IT general manager of the company, she loved brand Louis Vuitton (depend Vuitton), Chanel (Chanel), Prada (Prada) and MaShi Hermes (love). She added: "I would often go portman Plaza 66 square, especially received around they gave me the preferential information from."

Cavender Ben senior analyst pointed out that China's second city, such as part of the famous brand of chengdu and shenyang keen consumers local shopping. "The second city stores are very crowded, those areas of consumer yearning as Beijing and Shanghai metropolis of this life," he added, "and they are not living abroad in Beijing and Shanghai consumer convenient,So more enjoying the convenience of shopping in China. " Herve Leger Dress sale

Luxury brand read Chinese consumers

Roeder public relations consultant Asia (Asia) and the Finn Ruder market research company business consulting (albatrosses al Albatross to 1100 bits of Global Solutions) per 25 million yuan, including Hong Kong, Taiwan, Shanghai, Beijing, guangzhou and 17 second-tier cities of China market investigation conducted luxury consumer. Results showed that 78% respondents said this year than usual in luxury consumption to spend more. Cosmetics and men of clothing sales growth especially prominent. Most respondents favoured five strong brand Louis Vuitton (were), Chanel (Vuitton depend Chanel), Gucci (Gucci), Dior Dior (MaShi Hermes () and love.

Report to dazzle shows rich and famous for the purpose to buy position without imagination. Nearly 65% respondents said they buy brand is to enjoy high quality products and comfortable shopping. Fifty-five percent of respondents brand can show the special taste of individual. Only 47% person buys brand-name, is to show. Herve Leger

In addition, the report also reflects Chinese consumers pay more and more attention to in the product, the brand image behind and sense of responsibility. 68 percent of respondents believe these factors will affect their choice and purchase of luxury.

"2008 sichuan earthquake is a turning point," roeder pr Asian President Jean Michel said, "Dumont - after the earthquake, the Chinese consumers, why the transnational giants to help the victims of the deadly earthquake have questioned. But these thoughts eventually to each brand."