韩国BASSIE（贝俪思)是深圳市俪思时装设计有限公司下属品牌之一,俪思时装设计有限公司是香港永华集团为将NICE女装品牌自韩国引入中国而专门成立的一家时装公司。 ●1990年香港永华集团成立，是一家集品牌服装设计、生产、销售、物流为一体的集团性公司。 ●1994年注册香港利仕（NICE）女装品牌，产品销往日本、韩国及东南亚市场。 ●2003年底永华集团在中国大陆筹备成立了俪思时装设计有限公司,并将NICE引入中国大陆。 NICE是国内服装企业从韩国引进、采用韩国面料、承袭韩国风格、短期内抢占大陆市场的品牌，深受加盟商及消费者青睐。继NICE之后，该公司于2005年隆重推出韩国Bassie(贝俪思)休闲淑女品牌女装系列。该品牌在吸纳国际潮流的同时，特地创新了一些欧洲流行服饰的搭配,设计得更加惟妙惟肖，韩国Bassie愿与各界同仁携手共同打造服装新境界，飞扬生活的风采。 品牌定位 风格定位：休闲时尚 年龄定位：20－35岁都市时尚女性 生活理念：追求轻松与自由的生活文化，体现女性活泼向上的精神，渴望前卫、新潮、浪漫并突出自我个性的理念，无时不释发青春休闲的气息。 价格定位：春夏：180－580元秋冬：230－780元 色彩搭配：粉、兰、黄、红与白、杏、浅啡组合。另外，粉、兰是这季主色调。经过面料采用特殊的洗水处理后。呈现出新的柔和色、中性色。冷色调与暖色调组合搭配或生动、活泼、欢快或迷离、绮丽。体现出新色调，新主题，新的时尚气息。 色彩搭配方案 主 色 配 色 粉 色 兰、白、杏 兰 色 粉、白、杏 黄 色 白、杏、浅啡 红 色 白、杏、兰 面料：体现柔和、环保、自然的梭织棉质面料，细纹帆布，丝绒等凹凸机理条纹面料。同时结合真丝、印花棉、印花雪纺等面料，展现出设计灵感。 款式特色： 结合２００６春夏国际流行趋势，在这一季的设计理念里，采用不同风格的服装互搭性，不同材质的组合性，多元化的设计元素，塑求一种新的着装理念，在这季根据流行趋势，在款式的设计中吸收了新的休闲概念。 不同材质面料的拼接，撞色线在服装设计中运用。 精致的细节变化设计都在这季节体现。 短裙褶皱的不同变化的设计。 运动风格的夹克短外套、中长风衣的组合。 新颖的背心设计、束腰的衬衣。 印花Ｔ恤配束身的膝线长度的仿古中裤，宽口的短裤。层层叠叠的塔裙、中长的灯笼裤、短小外套与吊带的连衣裙，荷叶边领衬衣也都出现在这季。 牛仔装的多元素的设计运用在短裙、外套及长裤款式中。第五届中国(深圳)国际品牌服装服饰交易会“俪思”展位N.E设计理念将东西方文化的精髓完美结合,诠释服饰时尚,自然,休闲.N.E系列注重面料取材，以进口面料为主，讲究高质量的手工及剪裁，配以别出心裁的饰品类系列，令顾客选择货品时更得心应手。在现代时装理念的引导下,结合正装与休闲装的特点，既有上班时的大方感也有休闲时的舒适感，适合多种场合，精心构铸N.E品牌系列女装,体现现代都市女性时尚与品质的愫求,并赋于品牌更深的文化内涵。 原文出处http://ks.cn.yahoo.com/question/1590003875279.html

大连翻译职业学院07应用英语1班刘翠萍

South Korea BASSIE (Pui Li-Si) is the Li-Si Shenzhen Co., Ltd. under the brands in fashion design, fashion design Si Li Yonghua Group Co., Ltd. is a Hong Kong would be NICE women's brand from South Korea into China and set up a fashion company.
●1990 for Hong Kong Yonghua establishment of the Group is a set of brand clothing design, production, sales, and logistics as one of the group company.
●1994 registered in Hong Kong, Li Shi (NICE) women's brands, products exported to Japan, Korea and Southeast Asia.
●2003 Nian Di Yonghua Group in mainland China for the establishment of a Li-Si Fashion Design Co., Ltd., and NICE into mainland China.
NICE is the introduction of the domestic garment enterprises from South Korea, using South Korean fabric, inherited the South Korean style, short-term piece of the mainland market, brand, deeply franchisee and the customers. Following the NICE, the company launched in 2005, a grand South Korea Bassie (Pui Li-Si) brand leisure ladies Ladies series. The brand to appeal to international trends, while specifically has created a number of European mixes of fashion; design a more lifelike, South Korea Bassie willing to work with colleagues in all walks of life to join hands together to build a new realm of clothing, flying life style.
Brand Positioning
Style Positioning: Casual Fashion
Age: 20-35-year-old urban location fashionable women
Life Philosophy: the pursuit of ease and freedom of life and culture, reflects the women's lively spirits, eager to avant-garde, trendy, romantic and highlight the individuality of self-concept, constantly release issued youthful casual atmosphere.
Price positioning: spring, Summer: 180-580 yuan Winter: 230-780 yuan
Color matching: powder, blue, yellow, red and white, apricot, light brown mix. In addition, the powder, the primary color blue is this season. After washing fabrics with a special post-treatment. Presents new soft colors, neutral colors. Cool colors and warm tones mix and match, or vivid, lively, cheerful, or blurred, lai. Representative of a new color, new themes, new fashion breath.
Color matching program
Main Color Matching
Pink orchids, white, apricot
Powder blue, white, apricot
Yellow and white, apricot, light brown
Red and white, apricot, blue
Fabric: soft expression_r, environmental protection, natural woven cotton fabrics, fine grain canvas, velvet, embossing mechanism of striped fabric. Combined with silk, printed cotton, printed chiffon and other fabrics, show the design inspiration.
Style features:
Combination of spring and summer 2006, international fashion trends, in this season's design concept, the use of different styles of clothing each ride, different combinations of materials, a wide range of design elements, plastic idea of seeking a new dress, in this quarter, according tofashion trends, in styles designed to absorb a new leisure concept.
Different material fabric stitching, hit the color line in fashion design to use.
Exquisite details of the changes in design are reflected in this season.
Skirt folds of different changes in design.
Sports-style jacket short coat, long trench coat in combination.
New vest design, waist shirt.
Printed T shirt with knee length recoil of the antique in the pants, wide-mouth shorts. Layer upon layer upon layer of tower skirt, medium length knickerbockers, short coat and sling-piece dress, He Yebian collar shirts are also in this season.
Jeans multi-element design used in short skirts, jackets and trousers in style.
The Fifth China (Shenzhen) International Brand Clothing &Accessories Fair, "Li Si" booth
NE design concept will be the essence of Eastern and Western cultures combine the interpretation of fashion apparel, nature, and leisure. NE series focus on material drawn to import fabric-based, pay attention to high-quality craft and tailoring, coupled with ingenuity jewelry series, so that customers Choose more handy when goods. In the modern fashion under the guidance of philosophy, combined with formal wear and casual wear characteristics, both the generosity at work has a sense of comfort and leisure time, suitable for a variety of occasions, well-cast NE brand Ladies structure reflects the modern urban women's fashion and quality of The Su-seeking, and granting the brand deeper cultural connotations